My student-centered approach to college planning blends expert application guidance with a future-focused lens on education, careers, and cost.

Since 2010, I’ve helped students craft compelling applications, win merit scholarships, and find colleges where they’ll thrive — academically, socially, and financially. 

But in an era shaped by AI and accelerating change, college planning can’t just be about checking boxes. And the assumption shouldn’t be that college is always the next best step.

My approach blends expert admissions guidance with deeper conversations about purpose, adaptability, and the future of work. Together, we ask not just where to go to college — but why, and how to make that choice count in a rapidly evolving world.

I hold my College Admissions Counseling Certification from UCLA Extension, Earned With Distinction. I’m also a CCFS® (Certified College Funding Specialist™) and an Education Loan Analyst™. As an IECA member, I bring a strong network of resources and current information on issues and trends affecting college admissions to my work.

MY SERVICES

RECENT REVIEWS

“Brian was an invaluable resource for our family. With his guidance, we felt that we completely understood each step of the process and were making the very best decisions we could for our son.” -Jeff C. -Amherst HS Parent

“My son Sam loved working with Brian. In addition to his guidance and professionalism, he provided a necessary calming effect throughout the whole college selection process. -Carrie H. -City Honors Parent

"In my mind, Brian Eldridge has made the difference between a mid-level college and a top-tier school for my son. I strongly recommend him. - Jane H. - Buffalo, NY - Nichols School Parent

“Brian is very personable, and his knowledge of the college application and financial aid process is absolutely outstanding." - Renee B. -Canisius HS Parent

“We will forever be grateful to Brian for his expertise in assisting our daughter with SAT tutoring and college planning.  He increased her confidence and made the entire college application process less stressful. We would highly recommend Brian to anyone!” - Molly S. - Clarence, NY

"Working with Brian is a very smart investment. My daughter had a few sessions with him and he boosted her ACT score by several points. This is already paying dividends: so far, she is five-for-five in terms of college acceptances, with merit scholarships at each school.”  -Brian B. -Sacred Heart Parent

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